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Preparation for “second-hand” market

Customer: 
Aeronautics sector, aircraft manufacturer
Mission: 
Reduction of current and non-recurrent costs of reconfiguring an aircraft cabin
Customer scope: 

R&D manager, Marketing manager, R&D director, Industrial director, France Sales representative, Purchasing manager 

Efficient Innovation team: 

1 mission director and 1 consultant

To boost the market for new aircraft, sales of which fall far short of profitability targets, this company decided to facilitate sales of aircraft over 10 years old by adapting cabin configurations to suit airlines geared more to the economy class.

Mission method: 

The reduction of costs for integrating new configurations based on developing current cabin configurations has to impact both recurrent and non-recurrent costs.

We conducted a functional analysis to note the cabin functions and identify the performance discrepancies between the needs of the current company and the companies interested in the second-hand market. The sales representative’s knowledge of the companies’ negotiable needs enabled us to determine how flexible the values of certain criteria were.

By analysing reconfiguration projects already developed by the R&D teams, the high-cost functions were identified and avenues for optimisation were defined.

Creativity sessions were held, resulting in proposals for new configurations entailing minimum modification of the existing configuration, and for new solutions meeting the needs of the two companies concerned by this new market.

The mission lasted 2 months and the number of project team meetings was restricted to 4 (1 meeting every fortnight). 

Mission outcome 

A reduction of 25%-30% in recurrent costs (depending on the company) and of around 50% for non-recurrent costs.

Indirect mission outcome 

As a result of this approach, a “catalogue” of several possible configurations was drawn up starting from one base configuration, in compliance with optimisation rules (not to move furniture, increase the number of seats per row solely in zones where the aircraft structure allows it, avoid moving classes, etc.).